UX/UI designer with 5 years of experience in bringing dynamic projects to life across startups, design agencies, and non-profits. Strong in user research, wireframing, prototyping, and building clean, accessible interfaces. Known for collaborating effectively with cross-functional teams to turn complex problems into simple, intuitive solutions.

Twist Open UX

• Leading the end-to-end design of various products to enhance customer acquisition and retention
• Conducted design research, user interviews, journey mapping, and usability testing to uncover key pain points
• Delivered high-fidelity prototypes and design specs for cross-functional teams
• Defining and leveraging design systems to maintain consistency across the product whilst addressing the brand values
• Moderated in-person user testing studies
• Designed user interface elements and prototypes that clearly illustrate functionality and visual design 
• Explored different visual styles to revamp the brand and updated the brand imagery, colors, typography and visual identity to make it modern and user friendly

Asian School of Media Studies (AAFT)

• Conducted comprehensive user research, including interviews, surveys, and usability testing, to understand the needs, behaviors, and pain points of students and teachers
• ​​Collaborated closely with cross-functional teams, including product managers, engineers, and content developers, to translate user insights into actionable design solutions that enhance the usability and effectiveness of educational software and platforms
• Developed user personas, user flows, journey maps and information architecture to visualize the end-to-end user experience and identify opportunities for improvement in the design and functionality of digital learning products 
• Designed wireframes, Interaction models, user task flows, and UI of the website 
• Use research related services, such as Hotjar, Google Analytics to enhance conversion rate and Customer Experience